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Green and Blacks strawberry whispers

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An university project given to us in our second year. To create a new brand line extension and create one advertising pieces which follow one campaign idea.

I decided to create a Summer edition campaign with the product being a slab of chocolate with dried strawberry pieces inside; to create a sweetness to the chocolate. A feeling of looking back to a moment in your past that you treasured the most. A sweet, sticky sensation of happiness.

The advertising piece I created was a selection of poems that had the theme of 'treasured moments'. I used these poems as magazine pages alongside food recipes..

  • Line extension: Strawberry Whispers
  • Strategy: Summer edition
  • Campaign: Treasured moments
  • Strapline: Treasured moments
  • Creative: A selection of poetry